The Ah So Designs Blog

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Unleash your marketing brilliance

Today’s “ah-hah” moment: “Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” Amen! Agreed! Yee-haw! No, I didn’t have that epiphany over this morning’s cereal. It’s actually from the introduction of Seth Godin’s book, “Unleashing the Ideavirus.” Not a new book and not a new...

Is your website mobile friendly?

It’s estimated that by 2014 half of Americans’ web browsing will be done on mobile devices. Today more and more of your customers are using their iPhones, Blackberrys and Androids to search for you and your competitors. Companies who don’t start catering to these mobile surfers may find themselves behind for too long. This isn’t a lose-sleep-over-it-tonight revelation – but definitely a hot 2011 trend that small businesses should consider. A mobile optimized site can help differentiate you from your competition. Optimizing websites for mobile devices a few years ago was expensive, complicated and daunting, but things...

To upgrade or not upgrade (WordPress). That is the question

One of our frequently asked questions from clients is should I update to the latest version of WordPress? Great question, with a few different answers depending on how you’re using WordPress and what the upgrade entails. There is usually a new major release of WordPress three to four times per year – a lot to digest and keep tabs on. The urgency and necessity of an upgrade/update depends on a few key factors: Reason for the upgrade Take a moment to review the reason for the update in the release notes or announcement explanation. Minor updates generally don’t “break” any plugins or themes....

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