Today’s “ah-hah” moment: “Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite […]
The Squirrel is always out scouring the WWW for nuts of information to share with his followers on the web. Today, he ran across this article from our friends at HubSpot. It dives into why marketing is moving online, not only because it can be measured, but also because it produces results. The squirrel likes […]
So, I hit the gym today. I hit it hard. Like real hard. And, I put on some old spice deodorant and body wash. Why? Because it covers up my usual smell of man? Not quite, but probably a good idea. According to an article in Brandweek, as a result of their OLD SPICE guy […]
Social media has opened a new can of worms for many companies. No longer can a company ignore the masses and believe that the masses will no longer be able to connect to others and spread their both good and bad experiences. Check out what happened when a musician had a terrible experience with United! […]